What is the deal here?

General silencer discussion. If you want to talk about a specific silenced rifle or pistol, it is best to do that in the rifle or pistol section for that brand.

All NFA laws apply.

Moderators: mpallett, mr fixit, bakerjw, renegade

Post Reply
User avatar
renegade
Silent But Deadly
Posts: 4547
Joined: Tue Apr 26, 2005 9:19 am
Location: Texas

What is the deal here?

Post by renegade »

Why are so many companies so unprepared for SHOT? Sure, they are at SHOT marketing their products, but in conjunction with that they need to announce them in Press Releases, update web sites, etc.

Other than SilencerCo/SWR, it seems nobody has been prepared to show off via Internet their new products.

The hype is NOW, not next month.
57fairlane
Silent But Deadly
Posts: 707
Joined: Thu Apr 15, 2010 7:20 pm
Location: The South

Re: What is the deal here?

Post by 57fairlane »

I honestly think a lot of companies read about people whining and complaining that stuff at SHOT is never available until several months or a year down the road.

I've heard that several companies are waiting until production has started on the new products before they start going hard on marketing
User avatar
thoppe
Senior Silent Operator
Posts: 107
Joined: Tue Oct 26, 2010 8:40 pm

Re: What is the deal here?

Post by thoppe »

renegade wrote:The hype is NOW, not next month.
Touche sir... touche!
User avatar
renegade
Silent But Deadly
Posts: 4547
Joined: Tue Apr 26, 2005 9:19 am
Location: Texas

Re: What is the deal here?

Post by renegade »

57fairlane wrote:I honestly think a lot of companies read about people whining and complaining that stuff at SHOT is never available until several months or a year down the road.

I've heard that several companies are waiting until production has started on the new products before they start going hard on marketing
I am talking about products announced at SHOT. If you can announce it at SHOT, you can announce it on the web.
Table Rock Arms
Silent Operator
Posts: 87
Joined: Sun Oct 10, 2010 8:21 pm
Location: Medford OR

Re: What is the deal here?

Post by Table Rock Arms »

Seems to me that with the exception of Silencerco/SWR, AAC, Gemtech, YHM, and Surfire that most suppressor manufacturers are pretty small company's. Silencerco/SWR and AAC clearly lead the pack as far as marketing go and I would say that is reflected in their growth. From what I have seen, a lot of the smaller operations make great products, so it might just be that they really are shooting themselves in the foot by not putting more effort into marketing as you suggest.

Ryan
Table Rock Arms
07 FFL 02 SOT
541-702-6216
User avatar
Ctaylor
Silent But Deadly
Posts: 535
Joined: Tue Feb 02, 2010 10:14 pm
Location: Atlanta, GA
Contact:

Re: What is the deal here?

Post by Ctaylor »

SHOT is also a trade show. Trade shows are meant to show off what you are going to make or might be making. Press releases are generally for announced products that have a definite release date and MSRP. A lot of the stuff seen at SHOT has no definite release date and sometimes no MSRP.
User avatar
renegade
Silent But Deadly
Posts: 4547
Joined: Tue Apr 26, 2005 9:19 am
Location: Texas

Re: What is the deal here?

Post by renegade »

Ctaylor wrote:A lot of the stuff seen at SHOT has no definite release date and sometimes no MSRP.
I am not talking about that stuff.

I am talking about stuff that is announced and does have MSRP and dealers are taking orders now.
User avatar
JasonM
Silent But Deadly
Posts: 1483
Joined: Sat Jul 16, 2011 2:51 pm
Location: NoVA
Contact:

Re: What is the deal here?

Post by JasonM »

renegade wrote:
Ctaylor wrote:A lot of the stuff seen at SHOT has no definite release date and sometimes no MSRP.
I am not talking about that stuff.

I am talking about stuff that is announced and does have MSRP and dealers are taking orders now.
I agree with you. I can imagine it is frustrating from the outside.

I can only say that all these companies are very very small in the big picture, and the 'rush to SHOT' is very hard... priority is just in getting products ready to show, and HOPEFULLY having the 2012 catalog done. These companies often don't have marketing departments. It is slowly changing and getting better.

It would be really really nice if product lines were set in September so all materials could be ready by SHOT.

One thing I've seen that complicates the issue is the sheer number of new products/ updates some of these small companies put out. Surefire (A HUGE company) has exactly 1 new can and 2 updated ones. SilencerCo and AAC between them have 20 or 25 new and updated products...
Kick Ass Design
ten:pm media
www.facebook.com/VisualGravy
User avatar
USMC03
Silent Operator
Posts: 61
Joined: Thu Sep 29, 2011 4:42 pm

Re: What is the deal here?

Post by USMC03 »

JasonM wrote:
renegade wrote:
Ctaylor wrote:A lot of the stuff seen at SHOT has no definite release date and sometimes no MSRP.
I am not talking about that stuff.

I am talking about stuff that is announced and does have MSRP and dealers are taking orders now.


One thing I've seen that complicates the issue is the sheer number of new products/ updates some of these small companies put out. Surefire (A HUGE company) has exactly 1 new can and 2 updated ones. SilencerCo and AAC between them have 20 or 25 new and updated products...

Suppressors aren't Surefires main money maker.
User avatar
JasonM
Silent But Deadly
Posts: 1483
Joined: Sat Jul 16, 2011 2:51 pm
Location: NoVA
Contact:

Re: What is the deal here?

Post by JasonM »

USMC03 wrote:Suppressors aren't Surefires main money maker.

What does that have to do with anything? My point was that they are a big company with big marketing dollars and all they have to get info out on is a couple new cans.
Kick Ass Design
ten:pm media
www.facebook.com/VisualGravy
User avatar
JohnInNH
Elite Member
Posts: 3313
Joined: Thu Jul 19, 2007 10:49 pm
Location: SW NH

Re: What is the deal here?

Post by JohnInNH »

JasonM wrote:
USMC03 wrote:Suppressors aren't Surefires main money maker.

What does that have to do with anything? My point was that they are a big company with big marketing dollars and all they have to get info out on is a couple new cans.

How can you improve on perfection? LOL
Long distance, the next best thing to being there!
User avatar
JasonM
Silent But Deadly
Posts: 1483
Joined: Sat Jul 16, 2011 2:51 pm
Location: NoVA
Contact:

Re: What is the deal here?

Post by JasonM »

JohnInNH wrote:
JasonM wrote:
USMC03 wrote:Suppressors aren't Surefires main money maker.

What does that have to do with anything? My point was that they are a big company with big marketing dollars and all they have to get info out on is a couple new cans.

How can you improve on perfection? LOL
:)
Kick Ass Design
ten:pm media
www.facebook.com/VisualGravy
User avatar
TypeR632
Silent But Deadly
Posts: 1789
Joined: Mon Dec 18, 2006 10:46 pm
Location: Pelham, AL.

Re: What is the deal here?

Post by TypeR632 »

Mmmmmm Surefire, waffle fries anyone? anyone?
SWR Spectre
SWR TRIDENT
AAC 762SD
AAC TITAN
Post Reply